Author: g-open

LINKEDIN FEATURES FEBRUARY 2019

Everything you need to know about the upcoming features on the Mac Baren Tobacco Company LinkedIn profile.   A step back in time We're very proud of our history. Mac Baren Tobacco Company boasts a long family tradition that still lives on today thanks to the passion of the Halberg family. You’ll discover how the talent of an entrepreneur like Harald Halberg, our company's founder, was able to turn a small cigar factory into one of the industry's leading players.   The quality of our distribution partners Mac Baren Tobacco Company sells its products in over 80 countries. It takes an enormous effort to deliver our blends to so many different tobacconists and, to do this every day, we need to rely on trusted partners who respect our strict quality standards when it comes to work. It isn’t easy to select the partners to work with, and we take a lot of different criteria into consideration when making this choice. Carsten Thejlman Bruun, Senior Export Manager, explains the process...

QUALITY TRAINING FOR OUR AGENTS

Mac Baren's most important resource is its team who, every day, provide their time, talent and commitment to contributing to our company’s growth. We pay great attention to providing our employees with the tools and training they need to do their job in the best way possible, regardless of their role. There is a special focus on those who are out in the field, meeting our customers face-to-face, as these are the only go-between between us and the people who use our products.   “We don't sell products, we sell brands” Mac Baren has always been synonymous with quality among smokers. This is the message that our agents must convey to the customers who they meet every day. Tim Halfdan, Field Force Manager for Mac Baren in Denmark, has very clear ideas about how customers should perceive our company: “When the shop owner thinks about tobacco, he has to think Mac Baren, because Mac Baren doesn’t just sell products, but also gives them knowledge and gives them...

LINKEDIN FEATURES JANUARY 2019

We launched our company's new website in December, embarking on a path to strengthen Mac Baren's online presence by providing an insight into how our company works. Over the next few months, we’ll be giving you a glimpse into the lives of Mac Baren's employees by regularly publishing content on the company's official LinkedIn profile and blog. Below, you’ll find a sneak preview of some of the content you’ll be able to read and watch in the coming weeks.   Working at Mac Baren Stine Fisher Lorenzen, HR Manager at Mac Baren, provides you with an interesting look at what it’s like to work for us. Discover the benefits that we offer our employees, and much more: we’ll also be talking about our values and how the people who form part of our company experience these values on a day-to-day basis.   The art of selling Just as you need a quality product in order to be successful, a company like ours simply can't do without an...

OUR RAW MATERIAL. QUALITY AND SUSTAINABILITY.

A blend that takes you around the world Every day here in Svendborg, home to Mac Baren, lots of different containers arrive, full of tobacco leaves from all over the world. Walking through one of our warehouses would certainly give you a good idea of the quantity of tobacco that’s required to produce a blend. If you were here, you'd see the countless cases or jute sacks full of precious tobacco leaves, your noses would fill with their aroma and you'd be able to read each variety’s country of origin and year of production on their cases. In just a few metres, you’d go on a virtual trip around the world.   Seeing and touching the quality of our raw material Lots of tobacco is produced and sold around the world. However, not all leaves reach the quality standards that Mac Baren looks for when selecting its raw material. Recognising the quality of a tobacco leaf is not an easy job and we simply can't...

WORKING AT MAC BAREN

A stimulating work environment Mac Baren Tobacco Company is a cutting-edge company in terms of how it treats its employees. A visit to our headquarters in Svendborg is enough to get an idea of what it's like to work in a stimulating environment, like the one that we have managed to create over the years. The structure and layout of our offices represent the idea of a “flat organisation”, where there is a fairly informal relationship between employees and managers. The work environment is designed to make it easier for employees to share information and socialise, through the use of open space offices and large windows, all beautifully enhanced by numerous works of art that add a splash of colour to the walls of our company. Having said that, Mac Baren offers its employees much more than just a comfortable workplace: the advantages of working with us go much deeper as our company has implemented a series of initiatives aimed at improving the...