Author: Marco Zuin

The Quality Of Our Ingredients

Selecting the best varieties of tobacco and skilfully blending them is not always enough to obtain a blend that can be appreciated by smokers around the world.  Creating a blend requires a complex production process and it entails several processing stages which also involve the use of specific ingredients, with the aim of exalting the aromatic qualities in tobacco or conferring a distinctive aroma to the tobacco.  The ingredients are added during two stages of the production: casing and flavouring. Not all blends are subject to both processes; many only need casing, while the blends with no additives do not contain any additional ingredients.    The recipes: precious secrets Every product has its recipe. The recipe tells us which tobacco to use and which ingredients to add, and represents one of the most precious secrets we have proudly kept since our start in 1926. There are, of course, some people who know the recipes. One of them is Ane Grethe Madsen, a Mac Baren employee...

LINKEDIN FEATURES MARCH 2019

Everything you need to know about the upcoming news that will be posted on the Mac Baren Tobacco Company’s LinkedIn profile.    Teamwork to achieve common goals Maiken, our graphic designer tells us about his personal point of view of working life at Mac Baren. People’s ability to put together tightly-knit and efficient teams allows everyone to succeed in their assigned tasks in a timely manner without sacrificing their private life or their free time.   Quality ingredients for quality tobacco A lot of effort is put into the selection of the raw material that is purchased and then processed in order to become a Mac Baren blend. None of us would even think of ruining the precious tobacco leaves with poor quality ingredients. Ane Grethe Madsen, casing and flavouring expert, offers us an interesting look at the delicate and complicated work she does.   Art by all and for all Jørgen Halberg, the father of Henrik Halberg, current owner of Mac Baren, was a great fan of art and,...

Our Canteen – a healthy and balanced diet for everyone

For us at Mac Baren, the welfare of our employees is one of our top priorities, so much so that one of our founding values states “we are a well-balanced, harmonious, team of staff”.  Multiple factors contribute towards the welfare of a person within a company, and here at Mac Baren we have implemented a series of initiatives and activities aimed at improving the quality of the time those who work with us spend here.  You can find out more about what it means to work for Mac Baren by visiting this page Food and diet plays a primary role in the physical and mental welfare of a person. It is our duty to guarantee our employees get a proper, varied diet that best allows them to tackle their daily tasks.  Our canteen was devised to be a sociable meeting place, where people can get together and amuse themselves before getting back to work. We offer our employees the chance to have breakfast and...

OUR COMMITMENT TO FIGHTING ILLEGAL TOBACCO TRAFFICKING

A new regulation for the traceability of tobacco products European Directive 40 of 2014, referred to as TPD, sets out in Articles 15 and 16 that European Authorities may have access to all the information concerning the supply chain of any tobacco produced, distributed and sold within the EU.  The implementation of a track and trace system in our sector places us before a challenge that Mac Baren Tobacco Company has efficiently tackled, immediately taking steps to comply with the new regulation by 20th May 2019, after which date un-”traceable” products without an identification code will no longer be allowed to be distributed.   A challenge that drives us to innovate “Track and Trace represents a huge challenge, because it affects everything we do. Everything we do will have a new layer of extra procedures to go through”  Jeppe Isaksen Track and Trace Project Manager at Mac Baren Tobacco Company  From May 2019 all the companies in the tobacco industry will have to provide the European Union with...

Quality in the distributors we choose

Mac Baren Tobacco Company products can be found in over 80 different countries. Such widespread distribution requires the ability to enter into partnerships with local companies that are capable of distributing our products in as many stores as possible, as quickly as possible.  We consider our partners to be extremely important since it is thanks to them that we are capable of better understanding how a particular market works, what the preferences of smokers in a particular country are, what the most effective activities could be implemented in order to introduce a new product or reinforce our presence in those stores where certain products are already being distributed.  Hence the importance of choosing reliable, professional partner distributors who have established experience in the field, with whom to set up a relationship based on mutual trust. Trust which lies at the heart of a successful collaboration.    Some of the criteria used to pick our partners  Several factors are considered before making a decision on the...