Native to middle America, tobacco is now widespread across the world and its leaves that are dried, carefully selected and subsequently processed, constitute the raw material which forms the basis for the production of our blends.

Tobacco cultivation requires passion, dedication and commitment. It all starts inside large greenhouses where the tiny tobacco seeds are planted. Once the fledgling tobacco plant shoots its first leaves, it is moved outside into the fields, where it grows up to 3 metres tall in some cases.

Harvest time varies according to the type of tobacco and several methods are used during the curing phase. Virginia tobacco is cured by the heat generated inside the piping that runs across the rooms where the tobacco leaves are stored; Burley tobacco undergoes an open-air curing process, sheltered from direct sunlight; the smoke generated by fire boxes placed underneath the leaves lies at the heart of the curing process used for dark-fired Kentucky tobacco; the small leaves of Oriental tobacco are instead spread out in the sun like clothes hung out to dry.

WE SELECT AND IMPORT ONLY THE BEST LEAVES

A quality product cannot exist if the raw material used to make it is of poor quality. For us here at Mac Baren, selecting only the best leaves from the best varieties of tobacco is of fundamental importance. Mr. Henrik Halberg, the owner of our company, personally conducts the selection of raw materials by travelling each year to the most dispersed places in search of the best tobacco leaves. These, and these alone, make it to our warehouses in Svendborg.

To make sure that our blends contain the lowest possible number of imperfections, the majority is stripped leaves, whose main stem has been manually removed after curing.

WE BLEND TOBACCO SKILFULLY TO ACHIEVE THE PERFECT FLAVOUR

The blends we produce in our plant contain up to 35 different types of tobacco. Our warehouses are used to store enough tobacco leaves to guarantee production for about two years, and we keep a sufficient number of varieties in order to cope with running out of a particular type of tobacco, replacing it with another one that guarantees the same end result.

This process is only possible thanks to the expert hands and the first-class noses of our master blenders and specialists, who possess the necessary know-how and experience to ensure the end product is appreciated by those smokers who choose to try it.

WE PREPARE TOBACCO SO THAT IT CAN BE PROCESSED IN THE BEST POSSIBLE WAY

The tobacco that reaches our plant has an average moisture content of 7%, which is far too low to avoid the leaves getting ruined during the production process. For this reason, steam is gently added to render the leaves pliable and flexible, the ideal condition to be able to proceed with the subsequent steps.

For us here at Mac Baren, quality is everything and we want those who try our products to perceive this from the moment they open the packet. Our tobaccos, whose leaves are free of their central stem, are processed again with the aim of also removing the side veins to obtain a product that is as clean as possible.

Subsequently, the tobacco is left to stand to make sure that the entire batch has the same degree of humidity, a requirement to ensure the successful outcome of the subsequent phases.

WE ENHANCE THE NATURAL AROMAS OF TOBACCO

The Mac Baren Master Blenders have worked hard to find the best way to enhance the natural aromas of every single tobacco, so it should come as no surprise that the recipes that allow us to do this are a secret that is only handed down to a handful of people within the company.
Finding the right combination of ingredients to bring out certain characteristics of a particular tobacco without radically changing its natural aromas is a genuine art-form, which very few people in the world know how to do.

The process, which is referred to as “casing”, is very simple. Simply fill a small tank with water, add certain ingredients and boil for about 4 hours. Once this is done, the liquid is added to the tobacco which is subsequently left to stand to ensure the ingredient to be included in the leaf.

The quality of the ingredients is fundamental for the successful outcome of the casing process. Here at Mac Baren, we only use the finest, all-natural ingredients. If you had the opportunity to visit our pantry, you would find excellent cocoa, licorice, Belgian chocolate, cane sugar, honey and much, much more in it.

WHEN NECESSARY, WE ADD A TOUCH OF FLAVOUR

In order to obtain blends with a unique taste, whose aromas are perfectly balanced to offer smokers an outstanding experience, sometimes the quality of the tobacco and the ingredients added during the “casing” process are not enough; sometimes it is necessary to add an extra touch of flavour.

Today Mac Baren is a company that produces several types of processed tobacco, from RYO to MYO, without forgetting “smokeless” products. However, our history is based on a long-standing tradition as producers of pipe blends. These blends are often flavoured and this particular processing phase is one of the most difficult since it is very easy to spoil the product with the risk of disappointing our smokers.

The fact that this has never happened is due to our experience in putting together perfectly balanced aromas, which perfectly match the characteristics of the tobacco and the ingredients used during the casing process. In this case, too, just as for casing, it is an art-form that only the most expert can put into practice.

Adding an aroma to tobacco can be very complex and the process is very similar to what happens during the creation of a perfume.
Adding a certain amount of mint, for instance, is not enough to give the tobacco an excellent minty aroma.

A practical example concerns the lengthy process that has led to the creation of our Mac Baren Vanilla Cream blend. If we had added pure vanilla to the tobacco the result would have been an extremely sweet blend that nobody would have appreciated. For this reason we tried for months to get the right combination of aromas that would alleviate the sweetness of vanilla to obtain a perfectly balanced product in terms of aroma.

Different aromas are developed for every single blend. This takes an enormous amount of work that is full of secrets which we are the sole keepers of.

WE PACK OUR PRODUCTS AND MAKE SURE THEY REACH YOU FRESH AND INTACT

Our goal is that everyone who smokes a Mac Baren blend has at hand a product that is identical in every possible way to the one that was shipped from our plant.
To ensure this, we use materials suitable for preserving the freshness and the aromas of the tobacco. Our tobacco pouches are designed to keep the tobacco inside them moist for a long time, while our tins can keep a blend completely intact for several decades.

The packaging of our products meet the latest regulations on the subject of health warnings and product traceability.

IN DOING THIS, WE RESPECT AND PROTECT THE ENVIRONMENT

Our production plant is at the cutting edge of environmental sustainability and it is perfectly inserted within the urban context of Svendborg. Moreover, all the waste arising from production is used to generate clean energy that we introduce into the public network, contributing in our own way to the existing considerable commitment of the Community to reducing the pollutant emissions and respecting nature which, among other things, each year gives us the raw material on which our entire success is built.

Native to middle America, tobacco is now widespread across the world and its leaves, dried, care-fully selected and subsequently processed, constitute the raw material which forms the basis for the production of our blends.

Tobacco cultivation requires passion, dedication and commitment. It all starts inside large green-houses where the tiny tobacco seeds are planted. Once the fledgling tobacco plant shoots its first leaves, it is moved outside into the fields, where it grows up to 3 metres tall in some cases.

Harvest time varies according to the type of tobacco and several methods are used during the cur-ing phase. Virginia tobacco is cured by the heat generated inside the piping that runs across the rooms where the tobacco leaves are stored; Burley tobacco undergoes an open-air curing process, sheltered from direct sunlight; the smoke generated by fire boxes placed underneath the leaves lies at the heart of the curing process used for dark-fired Kentucky tobacco; the small leaves of Orien-tal tobacco are instead spread out in the sun like clothes hung out to dry.

WE SELECT AND IMPORT ONLY THE BEST LEAVES

A quality product cannot exist if the raw material used to make it is of poor quality. For us here at Mac Baren, selecting only the best leaves from the best varieties of tobacco is of fundamental importance. Mr. Henrik Halberg, the owner of our company, personally conducts the selection of raw materials by travelling each year to the most dispersed places in search of the best tobacco leaves. These, and these alone, make it to our warehouses in Svendborg.

To make sure that our blends contain the lowest possible number of imperfections, the majority is stripped leaves, whose main stem has been manually removed after curing.

WE BLEND TOBACCO SKILFULLY TO ACHIEVE THE PERFECT FLAVOUR

The blends we produce in our plant contain up to 35 different types of tobacco. Our warehouses are used to store enough tobacco leaves to guarantee production for about two years, and we keep a sufficient number of varieties in order to cope with running out of a particular type of tobacco, replacing it with another one that guarantees the same end result.

This process is only possible thanks to the expert hands and the first-class noses of our master blenders and specialists, who possess the necessary know-how and experience to ensure the end product is appreciated by those smokers who choose to try it.

WE PREPARE TOBACCO SO THAT IT CAN BE PROCESSED IN THE BEST POSSIBLE WAY

The tobacco that reaches our plant has an average moisture content of 7%, which is far too low to avoid the leaves getting ruined during the production process. For this reason, steam is gently add-ed to render the leaves pliable and flexible, the ideal condition to be able to proceed with the subse-quent steps.

For us here at Mac Baren, quality is everything and we want those who try our products to perceive this from the moment they open the packet. Our tobaccos, whose leaves are free of their central stem, are processed again with the aim of also removing the side veins to obtain a product that is as clean as possible.

Subsequently, the tobacco is left to stand to make sure that the entire batch has the same degree of humidity, a requirement to ensure the successful outcome of the subsequent phases.

WE ENHANCE THE NATURAL AROMAS OF TOBACCO

The Mac Baren Master Blenders have worked hard to find the best way to enhance the natural aromas of every single tobacco, so it should come as no surprise that the recipes that allow us to do this are a secret that is only handed down to a handful of people within the company.
Finding the right combination of ingredients to bring out certain characteristics of a particular tobac-co without radically changing its natural aromas is a genuine art-form, which very few people in the world know how to do.

The process, which is referred to as “casing”, is very simple. Simply fill a small tank with water, add certain ingredients and boil for about 4 hours. Once this is done, the liquid is added to the tobacco which is subsequently left to stand to ensure the ingredient to be included in the leaf.

The quality of the ingredients is fundamental for the successful outcome of the casing process. Here at Mac Baren, we only use the finest, all-natural ingredients. If you had the opportunity to visit our pantry, you would find excellent cocoa, licorice, Belgian chocolate, cane sugar, honey and much, much more in it.

WHEN NECESSARY, WE ADD A TOUCH OF FLAVOUR

In order to obtain blends with a unique taste, whose aromas are perfectly balanced to offer smokers an outstanding experience, sometimes the quality of the tobacco and the ingredients added during the “casing” process are not enough; sometimes it is necessary to add an extra touch of flavour.

Today Mac Baren is a company that produces several types of processed tobacco, from RYO to MYO, without forgetting “smokeless” products. However, our history is based on a long-standing tradition as producers of pipe blends. These blends are often flavoured and this particular pro-cessing phase is one of the most difficult since it is very easy to spoil the product with the risk of disappointing our smokers.

The fact that this has never happened is due to our experience in putting together perfectly bal-anced aromas, which perfectly match the characteristics of the tobacco and the ingredients used during the casing process. In this case, too, just as for casing, it is an art-form that only the most expert can put into practice.

Adding an aroma to tobacco can be very complex and the process is very similar to what happens during the creation of a perfume.
Adding a certain amount of mint, for instance, is not enough to give the tobacco an excellent minty aroma.

A practical example concerns the lengthy process that has led to the creation of our Mac Baren Vanilla Cream blend. If we had added pure vanilla to the tobacco the result would have been an extremely sweet blend that nobody would have appreciated. For this reason we tried for months to get the right combination of aromas that would alleviate the sweetness of vanilla to obtain a perfect-ly balanced product in terms of aroma.

Different aromas are developed for every single blend. This takes an enormous amount of work that is full of secrets which we are the sole keepers of.

WE PACK OUR PRODUCTS AND MAKE SURE THEY REACH YOU FRESH AND INTACT

Our goal is that everyone who smokes a Mac Baren blend has at hand a product that is identical in every possible way to the one that was shipped from our plant.
To ensure this, we use materials suitable for preserving the freshness and the aromas of the tobac-co. Our tobacco pouches are designed to keep the tobacco inside them moist for a long time, while our tins can keep a blend completely intact for several decades.

The packaging of our products meet the latest regulations on the subject of health warnings and product traceability.

IN DOING THIS, WE RESPECT AND PROTECT THE ENVIRONMENT

Our production plant is at the cutting edge of environmental sustainability and it is perfectly inserted within the urban context of Svendborg. Moreover, all the waste arising from production is used to generate clean energy that we introduce into the public network, contributing in our own way to the existing considerable commitment of the Community to reducing the pollutant emissions and re-specting nature which, among other things, each year gives us the raw material on which our entire success is built.