Kick-off in Sweden


Kick-off in Sweden

We are pleased to announce that we officially have settled in Sweden with our new sales company, Ministry of Snus, Sweden.

October 7th, 2022, was the official opening day for our Swedish sales company in Stockholm. During the past ten months, we have worked intensely on developing a new office from where we will operate and serve our Swedish business partners, and customers.

The Swedish office has already employed most of the total 18 qualified people to represent Ministry of Snus in Sweden. They will ensure that we are visible in stores throughout Sweden.

Over the next couple of months, the Swedish salesforce will work closely with a project group in Svendborg, Denmark, to share knowledge and strengthen all aspects of our future business in the Swedish market.

As the lead of our Swedish sales company is Angelica Alm, our Country Director, who has extensive experience in the FMCG industry, including the tobacco industry, and strong leadership qualities.




Together with her team, she wants to ensure a strong presence in the market so that the Ministry of Snus is successful in Sweden.

“We have cultivated the strong and passionate company culture from Denmark already from the start. With the pictures coming in from the stores in Sweden within the short timeframe we had since went live, I can see that everyone is bringing passion and motivation to every visit, creating value for our customers. I trust everyone’s ability to make a difference and look forward to celebrating the first successes with the team!“ said the Ministry of Snus, Sweden, Country Director Angelica Alm.