New beginnings: Mac Baren Tobacco Company to take over Berlin-based Planta Tabak-Manufaktur brand portfolio
Mac Baren Tobacco is pleased to announce an agreement to acquire the outstanding brands from Planta Tabak-Manufactur’s traditional portfolio.
“We are very proud to have completed the acquisition of the pipe and finecuttobacco business of Planta Tabak-Manufaktur,” said Mac Baren CEO Simon Sophus Nielsen.
“The Planta portfolio includes a number of very strong and internationally renowned brands that strengthen the product range of the Mac Baren Tobacco Company. We look forward to developing and leveraging the full potential of these wonderful brands across all our markets globally.”
For Nils Obermann and Lukas Stiller, the young managing directors of the traditional Kreuzberg company, the move was a difficult but deliberate step. After 63 years and three generations of successful ownership, the family-owned company stopped producing tobacco in Berlin on 31stAugust 2019. “With the many challenges our family has faced over the past few years and the ever-increasing requirements of the EU Tobacco Directive, wehave decided to withdraw from tobacco production,” said Nils Obermann. However, the decision to discontinue the Planta Tobacco Production in Berlin is by no means the end for Planta’s popular pipe tobacco and fine cut brands. Brands like Danish Black Vanilla, Holger Danske, Cellini, PL88 and Cheetah-to mention only a few–will be continued by Mac Baren Tobacco Company.
“Mac Baren’s offer to acquire our business required little consideration and we quickly agreed,” said Lukas Stiller. “Like us, Mac Barenis an old, well- established family business, and we are very happy that the legacy of our parents and grandparents will continue,” said Lukas Stiller. Going forward, international sales for Planta tobacco will be managed directly by Mac Baren Denmark, while German distribution will remain in Berlin at Unitas Tabakfabrik GmbH, a Planta sister company that was included in the transaction.
The parties are happy to announce that Nils Obermann has agreed to stay with the business as Managing Director with Unitas.