New beginnings: Mac Baren Tobacco Company to take over Berlin-based 
Planta Tabak-Manufaktur brand portfolio

New beginnings: Mac Baren Tobacco Company to take over Berlin-based 
Planta Tabak-Manufaktur brand portfolio

Mac Baren Tobacco is pleased to announce an agreement to acquire the outstanding brands
from Planta Tabak-Manufactur’s traditional portfolio.

“We are very proud to have completed
the acquisition of the pipe and finecuttobacco business of Planta Tabak-Manufaktur,” said
Mac Baren CEO Simon Sophus Nielsen.

“The Planta portfolio includes a number of very
strong and internationally renowned brands that strengthen the product range of the Mac
Baren Tobacco Company. We look forward to developing and leveraging the full potential of
these wonderful brands across all our markets globally.”

For Nils Obermann and Lukas Stiller, the young managing directors of the traditional
Kreuzberg company, the move was a difficult but deliberate step. After 63 years and three
generations of successful ownership, the family-owned company stopped producing tobacco
in Berlin on 31stAugust 2019. “With the many challenges our family has faced over the past
few years and the ever-increasing requirements of the EU Tobacco Directive, wehave
decided to withdraw from tobacco production,” said Nils Obermann.
However, the decision to discontinue the Planta Tobacco Production in Berlin is by no means
the end for Planta’s popular pipe tobacco and fine cut brands. Brands like Danish Black
Vanilla, Holger Danske, Cellini, PL88 and Cheetah-to mention only a few–will be continued
by Mac Baren Tobacco Company.

“Mac Baren’s offer to acquire our business required little
consideration and we quickly agreed,” said Lukas Stiller. “Like us, Mac Barenis an old, well-
established family business, and we are very happy that the legacy of our parents and
grandparents will continue,” said Lukas Stiller. Going forward, international sales for Planta
tobacco will be managed directly by Mac Baren Denmark, while German distribution will
remain in Berlin at Unitas Tabakfabrik GmbH, a Planta sister company that was included in
the transaction.

The parties are happy to announce that Nils Obermann has agreed to stay with the business
as Managing Director with Unitas.